DNA Italia is ad­dressed to a di­ver­si­fied and he­te­ro­ge­neous pu­blic. It is the ideal event for na­tional and in­ter­na­tional ope­ra­tors, such as exe­cu­tives of pu­blic and pri­vate As­so­cia­tions and In­sti­tu­tions connected to the pre­ser­va­tion, en­han­ce­ment and ma­na­ge­ment of the ter­ri­tory and its Cul­tural He­ri­tage, mu­seums and foun­da­tions ma­na­gers, ar­chi­tects, de­si­gners and set de­si­gners, com­puter pro­gram­mers ope­ra­ting in the cul­tural sector, as well as busi­ness de­vel­opers and com­pa­nies di­rectly or in­di­rectly linked to Cul­tural He­ri­tage.

In ad­di­tion, DNA Italia re­pres­ents an op­por­tu­nity for people ope­ra­ting in other eco­nomic sec­tors that can be in­volved in this pro­ject, and is also a good edu­ca­tional op­por­tu­nity for stu­dents and cul­ture and tech­no­logy en­thu­siasts.